United States securities and exchange commission logo September 21, 2022 Maureen Short Executive Vice President and CFO Rent-A-Center, Inc. 5501 Headquarters Drive Plano, Texas 75024 Re: Rent-A-Center, Inc. Form 10-K for the Fiscal Year Ended December 31, 2021 Filed February 28, 2022 Form 10-Q for the Fiscal Quarter Ended June 30, 2022 Filed August 5, 2022 File No. 001-38047 Dear Ms. Short: We have limited our review of your filings to the financial statements and related disclosures and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to these comments within ten business days by providing the requested information or advise us as soon as possible when you will respond. If you do not believe our comments apply to your facts and circumstances, please tell us why in your response. After reviewing your response to these comments, we may have additional comments. Form 10-K for the Fiscal Year Ended December 31, 2021 Management's Discussion and Analysis of Financial Condition and Results of Operations Results of Operations Comparison of the Years Ended December 31, 2021 and 2020 Gross Profit, page 39 1. Please discuss in detail here how Acima's use of a different merchandise lease depreciation policy results in a lower consolidated gross margin relative to the depreciation policy for other operations so investors may have a better understanding of its continuing effect. Refer to Item 303(b)(2)(i) of Regulation S-K. Also consider similar disclosure in your discussion of segment operating profit for the Acima segment to the extent meaningful going forward. Maureen Short Rent-A-Center, Inc. September 21, 2022 Page 2 Revenues, page 40 2. Please explain what "higher portfolio balance" represents and how it affects the amount of revenues reported. Segment Performance Rent A Center Business Segment, page 40 3. Please quantify in your annual and interim period filings the factors cited for changes in consolidated and segment results. Refer to section 501.04 of the staff s Codification of Financial Reporting Policies. Consider the preceding in your analysis of operating cash flow on page 41. Also refer to Item 303(b)(2)(iii) of Regulation S-K regarding the change in revenues. Additionally, discuss if the growth in e-commerce revenues is a known favorable/unfavorable trend that is expected to materially affect segment and consolidated results. Refer to Item 303(b)(2)(ii) of Regulation S-K. Form 10-Q for the Fiscal Quarter Ended June 30, 2022 Financial Statements Notes to Condensed Consolidated Financial Statements Note 4 - Receivables and Allowance for Doubtful Accounts, page 11 4. We note in your earnings calls for the periods ended December 31, 2021, March 31, 2022 and June 30, 2022 that you tightened and enhanced your underwriting guidelines that affected provisions for delinquencies and credit losses in the Acima business segment. However, it appears your accounting policy regarding receivables and allowance for doubtful accounts has not changed from that disclosed at December 31, 2020. Please explain to us your consideration of ASC 326-20-50-10 and 11 regarding the impact of the Acima acquisition on your policy. Management's Discussion and Analysis of Financial Condition and Results of Operations Business and Operational Trends Other Macroeconomic Conditions and Changes in underwriting, page 26 5. You disclose you have been impacted by negative macroeconomic trends, including a condensed labor market, wage inflation, global supply chain issues and inflation affecting your revenues and underwriting. Please expand your disclosure to identify the principal factors contributing to these issues and clarify the resulting impact on you. Additionally, disclose any known trends or uncertainties regarding these issues that are reasonably FirstName LastNameMaureen Short likely to have a material impact on your cash flows, liquidity, capital resources, cash Comapany NameRent-A-Center, requirements, Inc. or results of operations. Refer to Item 303(b)(2)(ii) of financial position, Regulation September S-K. 21, 2022 Page 2 FirstName LastName Maureen Short FirstName LastNameMaureen Short Rent-A-Center, Inc. Comapany 21, September NameRent-A-Center, 2022 Inc. September Page 3 21, 2022 Page 3 FirstName LastName In closing, we remind you that the company and its management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff. You may contact Robert Shapiro at 202-551-3273 or Doug Jones at 202-551-3309 with any questions. Sincerely, Division of Corporation Finance Office of Trade & Services